SEO shouldn’t be just about doing keyword research, writing content, and optimizing pages.

These are the tactics that anyone with a credit card and access to a keyword research tool can use.

In this session, two SEO experts, Josh Fechter and Eli Schwartz will share how to use a scaled approach combining product, engineering as well as content to drive massive organic traffic to your website.

Specifically, you will learn:

  • SEO strategies that truly drive revenue rather than just traffic
  • Product-led SEO tips to unlock growth and build a competitive moat that sets you way ahead of the pack.
  • How to build long term sustainable SEO
  • 3 dead theories about SEO that most marketers still believe
  • Why you don’t need to be a slave to review sites
  • How to trick Google in 2 easy steps
  • How to own the SEO that your competitors wish they had

Many of the most successful websites on the Internet have achieved their organic dominance through this approach.

Below are some resources that were recommended on the webinar:

  1. SEO Project Management Sheet from Eli Schwartz
  2. Link Building ROI Sheet from Josh Fechter
  3. Google Search Console
  4. Ahrefs – all-in-one SEO toolset
  5. Adogy – paid backlink building service
  6. Joshfechter.com
  7. Elischwartz.co
  8. Productledseo.com

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