Product-Led Growth is one of the hottest topics in the startup world right now. But it’s impossible to ignore that the most successful tech IPOs and the fastest-growing private SaaS companies of the last decade all share one thing: they’re product-led. Think of Zoom, Atlassian, Slack, Calendly, Dropbox — just to name a few.
So, how do you actually design for Product-Led Growth? What frameworks and tactics should you focus on?
Maria Cuasay, Director of Product Growth at Ancestry, joins us to share insights from over 10 years of experience driving growth at Ancestry, Lyft, and Opencare.
Here’s what Maria will cover:
– What growth looks like at every stage of a company — from team structure and tactics to tools and funnel analysis
– The top Product-Led Growth frameworks and tactics that delivered double-digit growth in 2022
– How to craft a unique “hook” that draws curious users into your product and builds early momentum
– How to keep users engaged—and addicted—to your product so they keep coming back
– How to turn your users into advocates who drive referrals and fuel sustainable organic growth
– A proven checklist to make your product go viral — including how to add virality, network effects, and viral loops to products that aren’t naturally viral
– The best ways to report on and track your progress so you always know what’s working — and keep everyone aligned on what’s next
– How to build your growth team: who you need, how to get started, and how to kickstart the growth flywheel
