Most outbound advice is vague and talks up the latest “trends” in email, video, or LinkedIn.

But what about the actual steps to build an outbound play? Who that play should target and what is the mix of channels? This is what your Sales team needs to succeed.

In this session, Jake Dunlap and Molly Mitchell from Skaled Consulting address the questions above covering best practices and creative pro tips, but most importantly, showing you the exact plays that are driving a massive amount of meetings right now.

You are going to take away:

  • The proper way to target and tier prospects and accounts and where to go looking for them
  • Channel best practices for email, phone calls, video, and LinkedIn
  • And most importantly, five real outbound plays you can start using right away

Download the slides here.

Related Posts

    • January 29, 2026

    From Policy to Payoff: Maximizing Canada’s Enhanced SR&ED Program and Strategic Funding Solutions

    • January 15, 2026

    The Capital Allocation Masterclass: Board-Level Decision Making for People Investment

    • December 22, 2025

    Betakit Breifing: The New SR&ED Landscape