Funnel operations in B2B SaaS and can make (or break) your ability to grow revenue. It comes down to three things: people, process, and tools. How do you structure your marketing and sales teams? What processes do you need? What tools should you use? How do you measure impact? Hana Abaza, Head of Marketing at Shopify Plus shares the playbook.
As a follow-up to the session above, Hana dives into the top lessons learned from stretching upmarket at Shopify as she helped them sell to the world’s fastest-growing brands and Fortune 500s including Unilever, The New York Times, Allbirds, Rebecca Minkoff, and thousands more.
