There's no value in building something nobody wants. Still, many teams skip Product Discovery.

Even the best agile process can't turn a bad idea into a good one. Launching untested ideas is risky—it can cost you time, money, and team morale.

From bringing together the right people to designing the right prototype and conducting the right customer interview, every organization can use Product Discovery to uncover winning ideas faster and drive growth.

On June 14, Jim Morris, Founder of the Product Discovery Group, will share practical techniques you can use right away to filter out bad ideas and focus on the ones that work—drawing from 25 years of real-world lessons.

Jim will specifically cover:

– Reducing risk early in development
– What true team collaboration looks like
– Tapping into your team's creativity
– Building better (and simpler) prototypes
– Running more effective customer interviews
– Recognizing when customers truly love your product
– Overcoming common barriers to Product Discovery
– Making Product Discovery a weekly habit

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