Why do some software companies inspire such devoted, almost cult-like followings, while others disappear without a trace? Is a great product enough to stand out in SaaS today?
Community is now front and center for organizations in every industry. As traditional marketing loses its edge and products start to look more and more alike, a vibrant community can become your most valuable asset. It can amplify your growth and help your business stand out in a crowded market.
But building and nurturing a community takes time—relationships can’t be an afterthought. When you put your community first, it becomes a powerful channel for acquiring new customers, gathering product feedback, strengthening your brand, and boosting retention.
Derek Andersen, Co-Founder and CEO of Startup Grind and Bevy, Celina Zamora, Director of Community at Cypress.io, and Dejan Pralica, Co-Founder and CEO of SoleSavy, join us to share their proven strategies for building communities that attract passionate followers and fuel rapid growth.
Here’s what we’ll cover:
– Audience vs. community: what’s the real difference
– How to launch your community and bring people together
– Proven ways to spark engagement in the early days
– How to make sure your community thrives for the long term
– The most effective ways to welcome new members
– Unique tactics to keep your community active and foster real connections between members
– The key metrics that show your community is working
– How community drives product-led growth and sales
– The best tools for managing your community
