Product-Led Growth has become one of the hottest topics in the startup world. But it’s no coincidence: the most successful tech IPOs and the fastest-growing private SaaS companies of the last decade all share one thing — they’re product-led. Think of Zoom, Atlassian, Slack, Calendly, Dropbox — just to name a few.
So, how do you actually design for Product-Led Growth? What frameworks and tactics should you prioritize?
Maria Cuasay, Director of Product Growth at Ancestry, joins us to share insights from over 10 years of experience driving growth at Ancestry, Lyft, and Opencare.
In this session, Maria will cover:
– What growth looks like at every stage of a company — from team structure and tactics to tools and funnel analysis
– The top Product-Led Growth frameworks and tactics that fueled double-digit growth in 2022
– How to craft a unique “hook” that draws in curious users and builds early momentum
– How to keep users engaged and addicted to your product so they keep coming back
– How to turn your users into advocates who drive referrals and create sustainable organic growth
– A proven checklist to make your product go viral — including how to add virality, network effects, and viral loops to products that aren’t naturally viral
– The best ways to report and track your progress so you always know what’s working and keep everyone aligned on next steps
– How to build your growth team — who you need, how to get started, and how to kickstart the growth flywheel
