As more and more enterprises put employees in the driver seat to pick the right tools for their organizations, product leaders need to balance designing for the end-user to even be considered as a solution before ensuring their tool is enterprise-grade to be purchased.
On Thursday, March 3, join us for a conversation with Annie Pearl, Chief Product Officer at Calendly. She’ll share insights on how to build and drive PLG for the enterprise by focusing relentlessly on end-user value and solving real customer challenges.
Annie will cover:
– The advantages of PLG and how to approach it for your business
– Which features to separate from your core product to enable PLG when your main focus is enterprise sales
– How to tailor PLG for enterprise by prioritizing end-user value and addressing customer pain points
– Ways to introduce virality, network effects, and viral loops—even if your product isn’t naturally viral
– UX and design strategies to boost adoption, engagement, and growth
– How to lead and scale product management and UX teams to support PLG and deliver outstanding user experiences
Calendly, a leader in PLG, helps individuals, teams, and organizations save time by automating external meeting scheduling. Its viral product has driven nearly a decade of profitable growth, making Calendly a private SaaS success with over 10 million users and 50,000 organizations in 116 countries. Today, enterprise clients are Calendly’s fastest-growing segment, with companies like Asana, US Foods, Okta, and Nordstrom using Calendly to streamline meetings and collaborate more effectively and efficiently.
