Many founders still rely on marketing strategies pioneered by tech giants over ten years ago—focusing on building network effects to boost adoption while putting off marketing investments—often without considering how their own businesses are different.
Investing in marketing doesn’t have to mean hiring a large team or spending heavily. It starts with a mindset shift—empowering even your smallest marketing efforts to deliver the biggest impact.
Amanda Malko, CMO at G2, joins us to share her playbook for scaling from $0 to $100M quickly, covering channels, demand, brand, team, tools, and metrics.
Amanda will cover:
– The key ingredients for effective startup marketing in 2022 and beyond
– How to organize people, processes, and technology to generate more leads as you grow
– How to identify and prioritize the right marketing channels and activities
– How to build a minimum viable marketing team: roles, qualities, timing, and talent sourcing
– How to connect with the press and secure media coverage
– Field marketing strategies in a post-pandemic world
– How to balance investments in brand and performance
– A framework for creating a new industry category
– How to turn your customers into referral engines and unlock repeatable organic growth
