Since 64% of prospects are already well into their buying journey before they even speak to sales or sign up for a demo, companies must radically change the way they market or risk losing out to competitors.
On April 5, right after her SXSW keynote, Zen Media’s Founder and CEO, Shama Hyder, will join us to reveal the most stubborn marketing myths—and share proven strategies to help you capture more market share.
Here’s what Shama will cover:
– The difference between Digital Selling and Digital Marketing
– The 95-5 Rule
– How to go beyond grabbing attention and actually earn a seat at the table
– Why today’s PR is nothing like it used to be
– The biggest mistakes companies make with Earned Media
– How to leverage PR to secure funding
– Why effective marketing is a privilege
– How to focus on what truly matters, not just what’s easy to measure
