With so much focus on product/market fit, why do so many startups miss the mark on go-to-market fit, pushing 'differentiated' positioning that doesn’t resonate with buyers? Why is it time to shift your mindset from funnel thinking to the flywheel approach?
Chandar Pattabhiram, CMO at Coupa and former CMO at Marketo, shares his approach to 'speedboat marketing'—offering proven strategies and real-world lessons from 25 years of scaling companies.
In this session, Chandar will reveal:
– What speedboat marketing is and how you can use it to drive exponential growth
– How to build your brand and attract customers with contextual, educational marketing
– How to transform your customer acquisition into a self-sustaining growth flywheel
– Plus, insights from his 25 years leading marketing at Marketo, Badgeville, IBM, and Accenture
