Many of the most successful lifelong entrepreneurs got their start early, fully embracing the hustle of startup life. Rather than avoiding challenges—or better yet, actively seeking out disruption—these founders were sharpening their skills from a young age, always on the lookout for opportunities to tackle major problems.
Look no further than Diraj Perkash Goel as proof-in-action of how to turn that early curiosity into a career driving world-changing innovation.
As Managing Partner and Founder of Get Fresh Ventures, Diraj and his team have helped launch more than 200 startups, guiding them toward impressive growth and profitability. His experience at tech leaders like Hootsuite and Vision Critical has given him deep expertise in operational excellence and customer engagement, making him a key player in accelerating business growth.
Before founding Get Fresh Ventures, Diraj’s forward-thinking leadership was crucial in revitalizing BC Tech’s HyperGrowth Program. By overhauling the program, he significantly boosted the success rates of participating startups—many of which have since exceeded $100 million in revenue.
These are just a few of the reasons Diraj is such a respected figure in the tech world, both in Canada and internationally. We sat down with him to discuss his entrepreneurial journey, the standout companies he’s working with today, and what’s ahead for Get Fresh Ventures in 2024.
From beepers and desktops to Hypergrowth
Diraj has been passionate about startups from the very beginning—he launched his first business as a teenager back in the 90s.
Diraj truly “earned and learned” his expertise by spotting an emerging problem—fixing computers as businesses first started adopting them—and following his curiosity to roll up his sleeves and get hands-on.
Following your curiosity and interests is what sets many successful entrepreneurs apart. For Diraj, this approach has been key to building standout tech businesses over the past thirty years.
Get Fresh Ventures is the result of Diraj’s experience as both an executive and a founder, helping teams navigate the ups and downs of the economy.
Today, he teaches teams how to ride out those waves and tackle the ongoing challenges of building a business—challenges that show up whether times are good or bad.
Creating gravity around your business
When you have users who are eager to pay for your solution—who come to you because your name is out there—a big part of your growth puzzle is already solved.
By focusing on real, pressing problems and truly understanding your customers, you can create a pull around your products that saves you money on user acquisition in the long run. It sounds simple, but achieving product-market fit is a core challenge for many founders.
Diraj also emphasizes the importance of community—tapping into local and global networks to build your product, understand your market, and even fund your growth.
That’s a philosophy we share at Boast. We love partnering with the most innovative founders and businesses across North America to help them fund their growth and push innovation further.
Watch the full interview with Diraj on Boast’s YouTube channel here.
