Becoming a successful entrepreneur starts with a natural curiosity. While Roy Pereira calls himself a 'math geek' from a young age, it was his drive to understand how emerging computer technologies could 'make something out of nothing' that launched his career.
In the latest episode of What The Tech, we sit down with self-described serial entrepreneur and Techstar Roy Pereira. Roy is now the CEO of Unified, an integrations-as-a-Service platform designed for B2B SaaS companies. With Unified’s APIs, developers can connect once and instantly add multiple software systems—like HR, ATS, CRM, and Authentication—to their products. What used to take months now takes just an afternoon, making it easy and secure for SaaS companies to scale their integrations quickly.
Those time savings and added value can be a game changer for new SaaS products looking to stand out, reach new markets, and drive more revenue.
Beyond leading innovation at Unified, Roy has been a driving force in Toronto’s and Canada’s tech scene for over a decade, pushing boundaries in advertising, security, networking, and software.
We’re excited to learn what’s next for Unified, hear how Roy first got involved in startups, and get his perspective on today’s tech landscape.
Funding has changed at its core
As Roy Pereira explains, the past two years have completely changed how startups, scale-ups, and even established companies approach funding. Leaders now need to 'hustle and get traction,' finding creative ways to stretch every dollar without overextending their budgets.
At the center of it all: never lose sight of your customers. They’ll guide not only the direction of your products and services, but also how much revenue you can count on for your long-term growth strategy.
The Dawn of Useful AI
There have been plenty of AI tools on the market for years. But by combining neural networks and machine learning from the past, today’s AI innovators are finally building truly useful artificial intelligence—far beyond the 'novelty' applications we saw less than a decade ago.
Roy saw himself as a 'math geek' in high school and university, but it was his curiosity about how computers can 'make something out of nothing' that sparked his entrepreneurial drive.
