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We get asked almost every day which tools and resources we recommend for businesses.
The SaaS tools below come recommended by our team, clients, and community based on their own experience.
1. Collaboration
Slack keeps your team connected, wherever you are. With all your communication and tools in one place, remote teams stay productive no matter where you’re working from.
MURAL is a digital workspace for visual whiteboarding and collaboration, making it easy for everyone to do their best work together.
CalendarHero automates remote meeting scheduling, so you can skip the back-and-forth of finding a time. Use code BOAST for 25% off for 6 months.
Facebook Workplace connects everyone in your company, even if they’re remote. Its interface is similar to Facebook and includes Groups, Chat, Video Calls, and Live video broadcasting.
2. Video Conferencing
Zoom is the go-to solution for video conferencing and screen sharing with multiple people. It’s become the standard for online meetings and webinars.
Google Meet is a free, browser-based way to share your video, desktop, and presentations with teammates and customers.
3. Webinars
eWebinar is an automated webinar platform that delivers engaging, interactive webinars using a mix of pre-recorded video, real-time interactions, and live chat.
4. Project Management
Trello is a free, super simple collaboration tool that organizes your projects into boards. At a glance, Trello shows you what’s being worked on, who’s doing what, and where things stand. Team members can also vote and prioritize projects.
Asana helps your team stay focused on goals, projects, and tasks—no matter when or where you work.
BaseCamp offers a comprehensive suite of collaboration and project management tools so you can track people, schedules, timelines, and data. Try Basecamp free for 45 days; pricing starts at $20/month for unlimited users and up to 10 projects at once.
5. Software Development Issue & Project Tracking
JIRA is a robust solution for planning, tracking, and managing your agile and software development projects. Customize workflows, collaborate, and ship great software.
6. Accounting Software
QuickBooks streamlines small business accounting and bookkeeping by automating tasks, saving you time and reducing errors. Connect QuickBooks to your bank accounts and transactions are entered automatically. QuickBooks handles all the calculations for you—income, cost of goods sold, sales tax, and more.
Wave Accounting is a free, easy-to-use online accounting tool. They also offer payroll integration at $3 per employee, with discounts as your company grows.
7. Payroll & Benefits Software
Gusto is the simplest way for US companies to manage payroll and benefits online.
Humi is an all-in-one HR, payroll, and benefits solution for Canadian businesses.
8. R&D Tax Credits
Boast.ai automates the complex process of applying for research and development (R&D) tax credits, helping companies get more money faster with less manual work and lower audit risk.
9. Cap Table Management
Carta helps companies and investors manage their cap tables, valuations, investments, and equity plans.
10. CRM
HubSpot is an excellent free CRM for businesses of any size.
Zoho is an easy-to-use, customizable CRM that lets you manage Sales, Marketing, Customer Support & Service, Inventory, and Email all in one place.
11. Sales Productivity
Mailshake helps you turn cold prospects into warm leads with automated outreach via email, social, and phone in just minutes. Put your sales outreach on autopilot.
Mixmax is an email app that enhances Gmail for customer-facing teams with automated email sequences, open and click tracking, and templates.
12. Websites
Webflow lets you design and build better business websites, faster, without any coding.
Squarespace is the all-in-one solution for anyone looking to create a stunning website.
13. Chat Bots & Messengers
MobileMonkey is a social media and multi-channel chatbot platform that helps companies proactively engage audiences on their website, Facebook Messenger, SMS, and other popular chat apps. Marketers love its drip campaigns, list building, and chat blasts—perfect for lead generation.
Intercom is a Conversational Relationship Platform that helps businesses build stronger customer relationships through personalized, messenger-based experiences.
14. Marketing Automation
Wishpond makes it easy for marketers to create landing pages and contests, track leads, send emails, and more.
HubSpot gives you all the tools you need to grow your traffic, convert leads, and track your entire funnel in one place. HubSpot also offers a startup discount program where qualifying startups can get 90% off an annual subscription.
ActiveCampaign is an easy-to-use, integrated email-marketing, marketing-automation, and small-business CRM platform.
15. Email Marketing
SendGrid is a great solution for both transactional and marketing emails.
Mailchimp offers free email marketing for up to 2,000 subscribers and up to 12,000 emails per month, with beautiful templates and all the analytics you need.
16. Content Marketing
Contentfly is a fast and simple content writing service for blog posts, social media, email copy, and more.
17. Landing Pages
Unbounce lets you create custom landing pages that convert more visitors than any website—no coding required.
18. Customer Support
Zendesk is a fast and simple content writing service for blog posts, social posts, email copy, and more from world-class writers.
19. Social Media Management
HootSuite lets you manage multiple social media profiles—Twitter, Facebook, LinkedIn—schedule posts, track mentions, and analyze traffic. Free for up to five profiles; paid plans start at $9.99/month.
Buffer is a smarter way to schedule social media content. Just add your posts to Buffer and they’ll be published at the best times throughout the day. The free plan gives you one account per network and up to ten posts, with upgrades starting at $10/month.
If This Then That (IFTTT) is a trigger-and-action automation tool that lets you create recipes to automate almost anything.
20. Design
Venngage is an infographic tool for marketers with no design experience who want to present complex information in a simple way. This platform turns dry communication into memorable infographics, timelines, and mind maps to visualize your vision and strategy.
Canva makes visual content creation easy with a library of pre-designed templates for Facebook, Twitter, and other social platforms. Their premium “Canva for Work” is built for large teams and collaborative branding.
21. Stock Photos
Unsplash offers the best free stock photos and videos from talented creators.
22. Surveys
Typeform is a beautifully designed tool for creating interactive, conversational, and dynamic forms tailored to user needs.
SurveyMonkey is an easy-to-use, web-based survey tool that’s free for up to 10 questions and 100 responses per survey. Unlimited plans start at $19/month.
23. Screen Recording
Loom lets you record and share video messages of your screen, camera, or both. It’s faster than typing an email or meeting live. Free for Mac, Windows, Chrome, iOS, and Android.
Vidyard’s free screen recorder makes it easy to communicate with video. Record and share unlimited videos for customer presentations, onboarding, team updates, and more—in just a few clicks.
Snagit lets you quickly capture your screen, add context, and easily share with coworkers.
24. Video Marketing
Vidyard is an online video platform for businesses that helps you generate more leads, speed up your pipeline, and delight your customers.
Breadnbeyond is the most affordable resource for explainer videos, which are especially popular with startups. While some providers charge over $10,000, several startups have had videos made for under $1,200 including voiceover.
PowToon is a DIY animation platform. It’s perfect if you’re on a tight budget but still want a professional-looking animated explainer video.
Virool is a video marketing platform that matches your content with the right audience for high engagement. It distributes videos to top sites, blogs, social games, and mobile apps, and provides real-time analytics. Virool uses a Cost per View model starting at 10 cents.
25. PR
Help a Reporter Out (HARO) connects you with journalists on deadline looking for sources. Getting your story covered by a journalist is still the most credible press you can get. The free plan sends you three media alerts daily; paid plans start at $19.99/month for keyword alerts and user profiles so journalists can recognize you for future stories.
Pitchengine is another social media news release platform. You can create and publish unlimited pitches for free, with paid plans offering SEO, advanced analytics, and distribution starting at $19/month.
PR.com is a great free press release distribution service. Releases are often syndicated on Google News.
26. Data Storage and File Sharing
There are several options like Dropbox (2 GB free, up to 16 GB with referrals), Box (5GB free), and Google Drive (5GB free) that offer more space than most people need, plus great sharing tools.
27. Password Manager
Dashlane securely saves and fills your passwords, payments, and personal info. The free plan covers up to 50 passwords on one device. Get Dashlane Premium free for 6 months with unlimited passwords, devices, and sharing, plus dark web monitoring and Wifi VPN protection.
28. Expense Reporting Software
Fyle is a real-time expense management tool that makes employee expense tracking easy using everyday apps. It also integrates with Visa and MasterCard so you can reconcile credit card expenses in real time on your existing cards.
