Demand generation has quickly risen as one of the most popular marketing strategies for B2B and SaaS companies. As a data-driven process, the best demand generation tactics locate and nurture key prospects over the long term, engaging them through multiple platforms and touchpoints.
In this session, Brandon Redlinger, Head of Product Marketing at ringDNA covers:
- The proven 6-step growth framework
- The #1 biggest mistake people make when testing
- How growth, demand gen, and Account-Based Marketing all work together
- The 3 components of prioritizing your growth experiments
- The perfect growth marketer profile
